September 24, according to the British technology website PC Advisor magazine reported on Tuesday, after Sony terminated the the sale of Sony Vaio PC, Samsung has decided to withdraw from the European notebook market, stopped selling its Ativ Windows and Chromebook notebook market in this region.
Everybody knows PC market is declining. In February this year, Sony pulled out of the notebook market and sold its Vaio business. Although Samsung is a big giant in the technology industry, but now the Samsung is also stepping on Sony’s footsteps.
Samsung is one of the world’s largest mobile phone manufacturer, yet the performance in PC field is poor, and its products are mainly for the consumer market, which has have little effect to enterprise users. Previously, Samsung gave great support to Chromebook , but the benefits of this project are unknown. Overall, PC market has been in a state of contraction, global shipments fell by 3.7 percent in this year, down to 303 million units.
Samsung notebook products have been kept silence since this year, on the 2014 International Consumer Electronics Show in Berlin, Samsung did not launch any new equipment. the major notebook products Samsung recently released includes Ativ Book 9 Plus and Ativ Book 9 Lite, etc.
A spokesman for Samsung said: “We are rapidly adapting to market demand, we will temporarily stop selling notebook includes Chromebook in the European market, this decision is limited to Europe, do not necessarily reflects the situation in other markets.”
When Sony notebook withdrew from the European market, the company has taken measures of massive layoffs, and reorganized its television department. Although some employees were transferred to the new company which reorganized, but the Sony total number of layoffs at that time was reached about 5,000. So far, Samsung has not yet disclosed any information about the layoffs. However, this South Korean electronics giant may not be permanently withdraw from the European notebook market.
Samsung spokesman added:. “We will continue to fully assess the market situation and will make further adjustments in order to maintain our competitiveness in the new PC product category.”
Editor’s recommendation:
Comments
Commenting is closed for this article.