Amazon is famous for making bold attempts even though it has ever failed. It is worth noting that 13 memorable dramatic action it made. Some of them are still on trial, some of them are succeeded. Let’s see what 13 attempts are:

Launch Amazon Web Services

Amazon Web Services was a cloud computing service launched in 2006 in order to help enterprises to manage the online applications and services. It went to a hit by a newly concept. It is welcome by the engineers with reasonable price and sound quality.

Release the financial situation of Amazon Web Services

AWS revealed its financial situation for the first time last year. It surprised the world as it made great profit. Many of people could not believe it earned so much as it only charges little money. The total revenue of AWS was $7.9 billion in 2015. The net profit was $1.9 billion, reaching 25% yield rate.

Amazon elements promote diapers and baby wipes

In 2014, Amazon Elements promoted its self-supporting premium diaper brands. It is popular with its high-quality baby wipes and diapers. The products went off shelves due to poor sales performance in two months. Amazon claimed that it would keep improving designs.

Amazon acquired Twitch with 970 million

It acquired the most popular game streaming media Twitch in 2014. Google and Yahoo had plan to acquire this company as well. Amazon made a quick decision and acquired it with $970 million. Twitch helps Amazon to create and manage Amazon Video service.

Amazon Books

It opened the first brick and mortar Amazon books store. Amazon has ambitious to explore in retail industry. It is reported that it will open more stores to sell books and other products.

Acquired Zappos with $ 900 million

Amazon found it was incapable of competing with Zappos and decided to acquire it. It announced that it lets Zappos runs dependently.

Kindle reader

Early in 2007, Amazon launched Kindle reader to promote reading. Even though it doesn’t have perfect design, it becomes the best seller hardware for Amazon.

Made Fire phone

Amazon learend a lot from Fire smartphone. It was introduced in 2014, however, the sales performance led to a loss of $170 million. Its Lab126 even faced the situation of shutting down.

Planned to use drones to deliver

CEO Jeff Bezos revealed it was working on the drones that delivered parcels in half of an hour in 2013. He claimed that the technology would be mature in 4 or 5 years.

Amazon Fresh service

It introduced Amazon Fresh service in 2007 for delivery. So far, this service is only available in some cities to deliver self-supporting milk and oatmeal.

Awarded by Emmys

Amazon owns Amazon Studio office. Its original show Transparent was awarded by Emmys in last year. This honor revealed its plan to explore Amazon Video.

New shipping service to rival FedEx and UPS

It is reported that Amazon would build its own logistics website to rival FedEx and UPS. It needs to rent cargo aircrafts and trailers and register for a forwarding agent with Amazon China.

SuperBowl ad

The lead of SuperBowl ad was Echo in 2015. Echo is the Virtual voice Assistant that launched by Amazon last year. Its features become more powerful once it is connected to other apps and devices. It made a great hit in the SuperBowl ad.