Microsoft announced on Tuesday that Microsoft Wallet users could make payment via NFC feature at stores.
Microsoft claimed the NFC feature will be introduced to Lumia 950, Lumia 950 XL and Lumia 650. This service is supported by over one million retail stores. The Microsoft Wallet is provided by Windows Insider Program. Besides the NFC feature, it could be used as deposit and membership card in order that the users could scan these cards and check on the cellphone.
Microsoft has not made great achievement in mobile payment field yet. Microsoft Wallet becomes a touch-less payment mode for enterprises so that users could make payment at the stores. Apple Pay was released in the second half of 2014 while Sample Pay was introduced by the end of 2015. The latter will be introduced to Spain, Singapore and Australia soon.
James Wester said digital Wallet becomes one of the necessary functions that consumers wish to have like camera, music player and GPS.
Juniper Research predicted that the mobile payment and wearable touch-less payment revenue will reach $95 billion in 2018.
Jordan Mckee, for whom works in 451 Research, claimed the mobile payment functions help to increase consumers’ loyalty. To Microsoft, the mobile payment function could strengthen the attraction of developers to Windows platform.
451 Research suggested that this NFC function won’t help a lot to Microsoft’s WP share. It did an investigation concerning the smartphone user shares in March, of which 10% users took the mobile payment function into consideration when they bought a new one. Only 1% of users considered purchasing Microsoft smartphone which was 2% decline compared with last December’s data.
Richard Crone, whose CEO of Crone Consulting, indicated if Microsoft acquires LinkedIn successfully, it has chance to use the NFC function to explore mobile P2P and other services.